Zao Soft Touch Lipstick Review

**contains PR products**

A few days, maybe a week ago I was contacted by the lovelies at Zao Cosmetics wishing to send me one of their new lippies to try out and share on the blog. I have been a huge supporter of this brand since discovering them, they have fantastic customer service to match their fantastic cruelty free, vegan friendly, and innovative make up collection. 

One of my favourite things about this brand is that the majority of their products are refillable. This means that once you run out of your fave lippie or foundation for example, you can pay a smaller amount for the refill, therefore reusing the original and beautiful bamboo packaging. No waste! 

I have been lucky enough to collaborate with Zao Cosmetics before HERE and HEREso I am over the moon to be trying out Aubergine from the new soft touch lipstick collection too.

Isn’t the packaging so, so pretty? Whether it’s a gift for yourself or maybe a stocking filler this Christmas, Zao Cosmetics have you covered. You can expect this with any purchase from the website. 

There is something so sleek and stylish about the bamboo component, just think, when your collection begins to grow, it will make for a beautiful flatlay on Instagram! In all seriousness though, I am, like a lot of people, drawn to well thought out and easy on the eye packaging, for me Zao Cosmetics tick all the boxes. 


My review

Colour - I’m particularly fond of purple based colours and Aubergine is absolute perfection. It’s a colour that you can wear comfortably through the working day as it’s not too heavy, not too dark. It’s a soft, very pretty shade that will definitely be complimented! 

Scent - Although not heavily scented, upon application you will get a subtle whiff of something sweet! It kind of reminds me of palma violets? I could be wrong there - but it’s definitely sweet! This product does contain fragrance but as with all of its ingredients, they are from 100% natural origin. 

Feel - The soft touch lipstick is exactly that .. application is a dream as it glides seemlessley over the lips with no dragging. I wouldn’t describe it as creamy, it has some strength to it, but it’s not hard and waxy like some darker shades can become. 

This has a matte finish, in my experience, even with a liquid lip, matte finishes can be quite drying and even uncomfortable as the day goes on. I had absolutely no issues with this formula, it didn’t actually feel like I had anything on the lips! 

Longevity of wear - Without staining the skin, this lippie survived all day with no touch ups, and that includes lunch, tea, and multiple cups of tea. At the end of the day it was easily removed, again with no staining which can sometimes happen with darker shades. There was no patchiness from start to finish either which really impressed me.

Final thoughts

I think you can probably tell from my review that this product is a winner in my opinion! The soft touch collection comes in 6 different shades, there’s pinks, reds and nudes to choose from so something for everyone. 

Each component contains 3.5g of product which costs £17.95, the refill will cost you £12.75 and you could even refill with a different colour! 

I also noticed when checking out the label on the packaging that it’s made in Italy, there’s something about cosmetics manufactured in Italy that always have amazing quality and honestly this lipstick is a great example of that. 

So I think I’ve come to the end of this post guys! Please do check out their website HERE have a little read about the amazing story behind the brand then check out some of their products. I think you will soon become a huge supporter of them too, especially if you have the same passion for cruelty free and eco friendly beauty products and packaging.


Thank you for reading

Love, Leanne Xx